Blog 6 (historical development of Big data)
Blog 6: Social Media and Cloud Computing Era (2010s)
The 2010s saw explosive growth in big data due to social media platforms and cloud computing services. Websites such as Facebook, Instagram, Twitter (now X), and YouTube generated billions of posts, photos, and videos daily.
Smartphones also contributed significantly because users constantly created location data, messages, app activity records, and online purchases.
Cloud services such as Amazon Web Services, Microsoft Azure, and Google Cloud allowed businesses to store huge amounts of data without building expensive physical data centers.
Artificial intelligence and machine learning also became more common during this decade. Companies used big data to train algorithms that improved recommendation systems, fraud detection, and healthcare predictions.
Governments also used big data for smart city planning, transportation systems, and national security monitoring.
By the end of the 2010s, big data had become part of everyday life for both businesses and individuals.
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